One of the five key rules of building effective "buzz" is knowing and using "connectors" -- people who will tell your story to other folks -- especially the right ones.

At a meeting I was facilitating the other day, one of the participants called his connectors "sneezers." They, he said, are the "super connectors" -- the people who, when they sneeze, give other people colds.

Think about who your "sneezers" are. Are you keeping in touch? Do they know your story?

Labels: buzz, ggcb, marketing