Greg Conderacci, Founder of Good Ground Consulting

For more than three decades, Good Ground's Founder, Greg Conderacci, has been using the magic of communication to help people lead happier, more productive and more rewarding lives.

He helps organizations and teams discover and defend their Good Ground – the fertile market niche where their productivity peaks. In other words, he helps them answer their clients' question, "Why should I do business with you?"

He teaches marketing at the Johns Hopkins' Bloomberg School of Public Health and also is a Senior Fellow with the Maryland Association of CPA's Business Learning Institute.

In the 2000s, he was Director of Marketing for Deutsche Bank Alex. Brown, responsible for marketing strategy, marketing materials creation and design, and sales force coaching and training. In the 1990s, Greg was Director of Marketing for Price Waterhouse's information technology consulting practice in the Mid-Atlantic, Mid-Atlantic Vice President of Sales and Marketing for Prudential's managed care operations, and Chief Marketing Officer for Alex. Brown (America's Oldest Investment Bank).

In the 1980s, he created and marketed several innovative programs for the poor of Maryland, including the state's largest soup kitchen (it's where the Pope eats when he comes to Baltimore). In the 1970s, as a reporter for The Wall Street Journal, Greg covered business in Detroit (mostly autos) and also wrote economics out of Washington.

A magna cum laude graduate of Princeton University, he was Editor-in-Chief of The Daily Princetonian; he also holds a Masters in Public Policy from Harvard University. A registered representative and registered principal, he has completed the Securities Industry Institute at the Wharton School of the University of Pennsylvania. For his age, he is a fairly decent long distance bicycle rider.

Greg is different from most other consultants in the business in that, with him:

• You get the right stuff. The Good Ground Process builds on the aspirations, talents, abilities and experience of the individuals themselves and their teammates. It produces a customized solution. It does not push a one-size-fits-all program based on some "success formula."
• You get the right guy. Greg sells his personal time and attention --not the time of less experienced assistants. He focuses on consulting with successful, seasoned sales leaders -- not on "coaching" wannabes. His work with managers and leaders concentrates on creating a powerful marketing platform for these top teams to grow. This helps increase productivity across the organization, contributing to both retention and recruiting.
• You get the right expertise. Greg combines a deep experience in financial and professional services with a broad background. Greg has more than a decade of leadership roles in the industry. He has spent years working closely with many successful sales teams and executives. He brings the communication and analytical skills of a Wall Street Journal reporter as well as the insight, compassion and interpersonal skills of a successful non-profit entrepreneur.
• You get the right results. Many successful employees and their managers know what they should do. As an experienced motivational speaker, Greg's approach is interactive, personalized and fun. Thus, teams come to understand both what they should do and why they want to do it. The resulting self-motivation leads to durable, transforming action.

Consider these benefits of working with Good Ground Consulting:

• Saves you advertising money. GGC does not create advertising or place ads. Greg has no incentive to talk you into extensive advertising campaigns. However, he does help firms understand who they are and what their ads should say. And he saves them time and money because they can clearly articulate what they are seeking in their advertising.
• Clarifies your public relations strategy. Greg doesn't write press releases or talk with the press. However, based on his extensive experience in both journalism and public relations, he does advise companies on PR strategy and tactics, including the selection of advertising and PR firms.
• Lays the foundation for effective branding. Greg doesn't even try to compete with the many fine branding firms in the business. Instead, he helps organizations do the fundamental identity work that comes before the meetings with the branding firms: the mission, vision and values identification and the consensus building that make the branding "fit."
• Focuses your market research. GGC does not do "market research" – polling, focus groups, and competitive intelligence. But Greg does help organizations understand themselves better – so that they can ask better and more productive questions when they do market research.
• Links marketing to organizational development. While Greg does not do "OD," as such, he does facilitate discussions that many companies find helpful. Also, some companies and partnerships discover that if their marketing is successful, many other problems are easier to solve.
• Jumpstarts your sales teams. Although Greg has supervised and advised many leading sales professionals, he does not "coach" them. Instead, he consults with successful sales leaders who are looking to boost their business and seeking a strategy to make that leap.