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			DISCOVER AND DEFEND YOUR GOOD GROUND WHERE YOUR PRODUCTIVITY PEAKS




	MARKETING FOR FINANCIAL AND PROFESSIONAL SERVICES

Do you know your Good Ground? Take this short quiz to find out if you are working in your most productive market niche.

Classic Marketing Maladies. Find out whether your organization has them.

The Dreaded 5Cs.
See your biggest marketing challenges - and learn what to do about them.

Discover your Good Ground - and why it's so important.

Racing And Leadership

Every prospective client you meet needs a reason to do business with you. When they ask, “Why You?”, what do you say? That answer is precious territory -- your “Good Ground,” your market position, your niche. If you have an answer that is better than your competition’s you will dramatically enhance your sales and marketing efforts. More

If you can position yourself correctly and tell your story clearly, you will do more business.

Good Ground Consulting helps financial and professional services organizations, teams, leaders, bankers and brokers discover and defend their Good Ground – their best answer to the question, “Why You?”.

Good Ground Consulting combines proven marketing and organizational development techniques to help you:

Focus your business,
Package your services, and
Leverage your resources.

Good Ground Blog

A Collection of Good Ground Thoughts

Good Ground Adventures – Qualifying for Race Across America, Endless Mountains, Climb Kilimanjaro, Bicycle Across the Country, Race Across France, Racing Around Italy