Good Ground Consulting services include:

• The Good Ground Process for identifying your team’s or organization’s niche
• Marketing strategy to enhance your sales, advertising and public relations
• Positioning, including identity, message and materials development
• Speaking on leadership and ethics
• Motivational speaking on sales and marketing techniques and career development
• Meeting facilitation for strategic and tactical marketing planning
• Sales training and consulting, including planning, strategic selling, and business writing and presentation skills
• Team building, especially for sales teams.
• Training and coaching on increasing personal energy for individuals, teams and organizations. (See articles in Dirt).

All of the Good Ground training and consulting services are also available through the Business Learning Institute of the Maryland Association of Certified Public Accountants. Through MACPA, CPAs may be able to obtain Continuing Professional Education credit for Good Ground courses.

For more than three decades, Greg Conderacci, the founder of Good Ground Consulting LLC, has been using the magic of communication to help people lead happier, more productive and more rewarding lives. He has more than 30 years of marketing (Deutsche Bank Alex. Brown, Prudential, Price Waterhouse, and non-profit) and press (The Wall Street Journal) experience.

A seasoned executive manager with a proven leadership and entrepreneurial track record, he is an accomplished writer, consultant, facilitator and public speaker. He has excellent academic credentials (Princeton, Harvard) and teaches marketing at the Johns Hopkins University Business School. He is also a Senior Fellow with The Business Learning Institute, providing training on leadership, sales, marketing and ethics across the country.

Consider these benefits of working with Good Ground Consulting:

• Saves you advertising money. GGC does not create advertising or place ads. Greg has no incentive to talk you into extensive advertising campaigns. However, he does help firms understand who they are and what their ads should say. And he saves them time and money because they can clearly describe to advertising agencies exactly what they are looking for in their advertising.
• Clarifies your public relations strategy. Greg doesn’t write press releases or talk with the press. However, based on his extensive experience in both journalism and public relations, he does advise companies on PR strategy and tactics, including the selection of advertising and PR firms.
• Lays the foundation for effective branding. Greg doesn’t even try to compete with the many fine branding firms in the business. Instead, he helps companies do the fundamental identity work that comes before the meetings with the branding firms: the mission, vision and values identification and the consensus building that make the branding “fit.”
• Focuses your market research. GGC does not do “market research” – polling, focus groups, and competitive intelligence. But Greg does help organizations understand themselves better – so that they can ask better and more productive questions when they do market research.
• Links marketing to organizational development. While Greg does not do “OD,” as such, he does facilitate the discussions and communication (internal and external) that many companies find helpful. Also, some companies and partnerships discover that if their marketing is successful, many other problems are easier to solve.
• Jumpstarts your sales teams. Although Greg has supervised and advised many leading sales professionals, he does not “coach” them. Instead, he consults with successful sales leaders and teams who are looking for a significant boost in their business and are seeking a strategy to make that leap. He also does training and motivational speeches related to the Good Ground concept of marketing.
• Develops and unifies your leadership. Greg’s highly-interactive process for building leadership is based on the Good Ground approach. He is a popular national speaker for the Maryland Association of Certified Public Accountants and its Business Learning Institute.

Greg is different from most other consultants in the business in that, with him:

• You get the right stuff. The Good Ground Process is an open approach that builds on the aspirations, talents, abilities and experience of the individuals themselves and their teammates. It produces a customized solution. It does not push a one-size-fits-all program based on some “success formula” applied universally.
• You get the right guy. Greg sells his personal time and attention -- not books, tapes, CDs or the time of less experienced assistants. His focuses on consulting with successful, seasoned sales leaders -- not on “coaching” wannabes. His work with managers and leaders concentrates on creating a powerful marketing platform for these top teams to grow and prosper. Not only does this help increase productivity across the organization, but contributes to both retention and recruiting.
• You get the right expertise. Greg combines a deep experience in financial and professional services marketing with a broad background. Greg has more than a decade of leadership roles in the industry. He was the Chief Marketing Officer of Alex. Brown Inc., a NYSE firm and the nation’s oldest investment bank. He has spent years working closely with many successful sales teams and executives in a firm long known for being one of the most productive on The Street. Moreover, he brings the communication and analytical skills of a Wall Street Journal reporter as well as the insight, compassion and interpersonal skills of a successful non-profit entrepreneur.
• You get the right results. Many successful employees and their managers know what they should do. Yet they often don’t do it, usually because, at some level they don’t want to do it. As an experienced motivational speaker, Greg realizes that the impact of motivational speeches alone is...short. But because Greg’s approach is interactive, personalized and fun, teams come to understand both what they should do and why they want to do it. The resulting self-motivation leads to durable, transforming action.