Ask yourself if your organization suffers from these classic Marketing Maladies:

• The Hollow Sales Pitch Echo. If your identity is fuzzy, everybody can tell. As the Mamas and the Papas used to say, "Worn out phrases and longing gazes won't get you where you want to go."
  
  
• The Marketing Mid-Life Crisis. Do you believe what got you where you are today is not enough to keep you there…let alone help you grow? Do you know what to do about it? The answer is discovering your Good Ground.
  
  
• The Willie Sutton Problem. Willie said he robbed banks "because that's where the money is." You know where the money is…but can't crack the safe. Willie's secret? He didn't try to rob every bank. He had a selection system. Do you? The Good Ground Process helps you identify clearly your target clients.
  
  
• The Jungle Ant Syndrome. There is a species of ant that can find its way home through dense jungle because it can follow its scent back to its nest. Sometimes, however, the ants get caught in a rain storm and the scent is washed away. Then, they form a circle and follow each other around and around until they die. Sound familiar? If you can hold your Good Ground, you can defend against market shocks.
  
  
• The Death March. Every day, you're working a little harder and a little longer and the results are a little more disappointing. Where are you going? If you don't know your Good Ground, drift is inevitable…
  
  
• The Lure that Hooked the Fisherman. The boss thinks all your marketing and sales tools are great…but they don't catch many clients, do they? With the help of Good Ground Consulting, you can have your own customized marketing tools.

You may also want to take the Good Ground quiz to see if you know your Good Ground.

Or, perhaps you are suffering from the Dreaded 5C's